Video Business Presentation | Spot and Commercial

Digital communication, video business presentation and original animated graphics and effective for the launch of products and services, online banner ads, posts on social networks and web spots.

When and where videos can enhance your work? First let us clarify immediately that it is not about short films or commercials you see on television (on Sky, BBC, etc …) that we are talking on this page and for which you need to turn to studios or video productions, they require a director, actors and above all a decidedly important investment.
What we are talking about here is the video business presentation used on web platforms like YouTube for example, the presentations of a product or service you see on a big screen in a shop, bank or showroom as a visual support on your stand, 30 second videos created for advertising campaigns on social media also known as sponsored post for Facebook, Instagram, Twitter and LinkedIn. Animated graphics of infographics to be integrated into Power Point presentations so as to give a greater visual impact to the presentation with a potential customer or again motion graphics video to present your app downloadable from Google Play, Apple Store and Windows Store … We need to continue?

Let's go into more detail on a couple of the examples we have just suggested, video business presentation for YouTube mainly used with Google Ads Video campaigns ie those 30 second videos that appear at the beginning and that you have to wait before you can see the trailer of a new movie coming out at the cinema or 60/90 seconds and that make you see the tab to the right of the player after 5 seconds with the words "Skip Adv "
These videos are made to immediately catch the user's attention and invite them to an action like call now, request a quote or find out how.
The same concept is also valid for sponsored posts on social networks where statistics on campaign performance and user behavior have clearly shown that people are more likely to stop and click to get information or buy when the post is a video rather than an image.
We also add to these two, the app presentations to be downloaded from the various stores, for all three categories the video dynamic has a sequence of events similar to: 1) many people have this problem 2) do you have this problem? 3) our product solves this problem 4) Click here to no longer have this problem.

Different is when we talk about video business presentation created to be displayed in the shop window, at the fair or integrated into presentations Power Point because in these cases the video must not include a call to action … at least we never saw someone fill a shop window with fingerprints while trying to download a coupon! But never say never.
This type of video must have a purely emotional impact, draw attention to your product and if we take the example of your stand at the fair while people run between departments in search of novelty your video on the screen attracts their attention, as soon as they are close to your stand it will be up to the hostess/steward to interact with "Hello, how can we help you?" … "I can leave a brochure so you will be able to look at it calmly?"

We could go into infinity in this field, but if you want to understand better if this is the solution for you contact us and we will be happy to answer any questions.